Mystery shopping is a technique that’s used to assess the quality of sales and services, regulatory compliance, and job performance. It can also be used to gather certain information about a market or certain competitors. It involves in-store evaluation of a business by secret shoppers, whose main goal is to determine the overall business performance.
“From the outset, Shopping-It were able to pinpoint the failures and opportunities to take our sales forward. They carried out in-depth inspections using mystery-shopping at each of our sales and service points, and presented practical insights that improved our business performance from day one.”
5 Ways in which Mystery shopping can help accelerate your business growth
It helps you learn the strengths and weaknesses of your competitors. Mystery shopping will help you know what your competitors are doing that is making them more successful than you, and as a result, will give you an added advantage against your competitors, since the mystery shoppers will be able to inform you on different ways that you can stack up against your competitors.With this important information, you will be able to make critical decisions that will help your business stand out and accelerate its growth.
It helps you evaluate your employee’s sales techniques.
Through mystery shopping, you are able to get various feedback on how your employees interact with your clients, and whether they have the right persuasive skills to be able to make more sales by letting your customers know the benefits of purchasing specific products. Such feedback helps you determine skills what you should instill in your employees, so that they will be able to make more sales and boost your business growth.
Mystery shopping will help you spot problems within your business.
Mystery shoppers can identify problems within your business that you did not know existed, such as time-consuming processes that could be turning away your customers and reduce the total number of sales. With that information, you can identify key issues that you need to rectify in order to accelerate the growth of your business.
Improving your Guest Experience.
Mystery shoppers will help you analyze what your guest experience is like by taking a good look at your employee’s customer service skills and what the guest experience is like, as well as identifying the areas that your employees should improve on. When the whole process of doing business with you is enjoyable in the sense that your customers leave satisfied with the customer service they received, they are likely to come back again and again. They might even recommend your business to their friends, and as a result, will boost your business growth in the long run.
Access your new products and protocols.
As a business owner, you must have had that one product or business idea that you had expected to boost the number of sales in a matter of days or weeks, and yet, after almost a year of implementing the idea, your numbers are still the same. With mystery shopping, you can assess why the idea is not working and know the root cause of the failure. Is it that your employees are not implementing the plan as expected, or is it that your customers expected something different? Are you sure the market is ready for your idea? With mystery shopping, you can identify the problem with your idea, and in the future, you will be able to plan better in such a way that you can accelerate your business growth.